Latinoware 2012

Marcelo André Soares’s lecture at 2012 Latinoware will be a good opportunity for those who are starting their careers and/or want to start their own business in this industry. In his presentation, he will show how to start, where the opportunities are and what the market expects this niche of work.

According to him, the opportunities are all around us all the time, all one needs is to study and be willing to make them real. Check out the full interview:

What qualities should this entrepreneur have?

They cover a wide range. I will try to mark out the basic qualities needed:

- Self-confidence: Any idea can be accepted, or find its niche, if explained with confidence.

- Willpower: Having your own business is a lot harder than having a formal job. There is no one pressuring you to accomplish any goals, and you are the only responsible for your success or failure.

- Discipline: The first thought when we start a company is that we have no obligation to schedule, boss or agenda. Thinking this way is a big mistake! Being your own boss means you must be master knowing how to divide your personal life and your work load. Time to work is time to work! When you hire people, in addition to doing the work, you must set the example for your teams. Be and show what you expect from your best employee, even if you do not have one.

- Organization: Do not miss appointments, loose contracts or misplace papers. In reality you are missing opportunities!

What are the main difficulties encountered in the area?

It takes a long time before you achieve your goals as an entrepreneur, and usually the road is very hard one. Patience is a virtue that either you have, or you must develop, in becoming a young entrepreneur.

Another very important thing is to identify where the market is going and try to shape your company in time, not to get left behind.

How is the domestic market in this regard? It is a promising area?

The technology area is one of the few in which an idea can change the world. No matter what country you are in, the opportunities are around you all the time, all it takes is to want to make them a reality!

What can the audience expect from your talk at Latinoware?

We will demonstrate in a practical and real way how to be an entrepreneur and make money with free software. We will discuss how to identify opportunities, how to think and how to behave so that your business becomes a success case!

Even if your objective is a formal career, we will show which roads lead to good jobs. And most importantly: Come prepared! We will be showing the concepts and the market as they are, not by telling anecdotes that will leave you unaware of the real challenges that await you!